Alpha Dogs: How Your Small Business Can Become a Leader of the Pack (Book review)

In an economy that takes pride in being led by large companies and strategic consulting prescribed by academia, like the Harvard Business School, 10% of the small businesses fail every year and 60% close after six years.

According to author Donna Fenn, there are seven reasons for this, from the backlash of big business to consumer lust for luxuries. In " Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" the author consults with eight small businesses situated in different regions of the USA that have used certain strategies to outshine their competition and thrive, and she passes those strategies on to her readers. These eight businesses have flourished despite their sometime stories of failure and they have learned to get ahead in the highly competitive business world.

In the book, Fenn has focused on these eight businesses: Zane's cycles, a bicycle shop; Dorothy Lane Market Inc., three grocery stores; Auction Systems Auctioneers & Appraisers; Amy's Ice Creams, 12 ice cream parlors; THOR.LO Inc., manufacturer of sport-specific socks; Dancing Deer Baking Company (Boston); PR Consultants Group Inc., an alliance of 34 public relations firms; and Mike's Famous Harley-Davidson Inc.

The majority of the tips from these leading entrepreneurs deal with employee training, creating a workplace that appeals to the workers, getting new customers while retaining existing ones, being bold and fearless, giving good service, forming alliances, adapting to the new technologies of the times, continually re-inventing, tweaking innovations and keeping them close to home while upgrading wisely.

In the book, there is a section for each company that ends with ten tips from its entrepreneurs. At the last chapter, the author summarizes the very valuable marketing lessons from the entrepreneurs, which she names as the alpha dog DNA.

Fenn's writing style is direct, clear, conversational, and sprinkled with quotes by the entrepreneurs: "'When you are comfortable, you're never performing at 100% says Dave Barr. It might be Schwartz's mantra. Mike's Roadside Rest had earned him press accolades?

The author, Donna Fenn, has been writing as a contributing editor about entrepreneurs and small business trends in Inc. Magazine for more than 20 years. In 2001 she was a co-recipient of the Women's Economic Round Table Entrepreneurship Prize, sponsored by the Kauffman Center for Entrepreneurial Leadership. Her work has appeared in The New York Times, Newsweek, The Washington Monthly, Working Woman, and many other publications.

"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" is in hardcover with 224 pages and ISBN: 0060758678. After the foreword and introduction, it has ten chapters followed by acknowledgements, sources, and an index.

If you already know how to succeed in business or own an MBA, but especially if you don't, "Alpha Dogs: How Your Small Business Can Become a Leader of the Pack" should be the book to pick because of its valuable tips worth several years of serious study. The information inside this book can give a serious boost to any enterprise.

This article has been submitted by Joy Cagil in affiliation with http://www.Facsimile.Com/ which is a site for Fax Machines.

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Preserving The Show Dog Shih Tzu's Coat

The Shih Tzus coat for the show rings requires extra care. Some show people actually keep their Shih Tzu confined and caged to preserve the coat, or they wrap the coat or oil it. Those who do keep their show Shih Tzu confined and caged pay a price in loss of muscle tone in their dogs. Not all show people practice these methods for preserving their Shih Tzus long show dog coats. It is also a myth that all show people do not allow their show Shih Tzu to go for long walks, to play and just in general to lead a normal life. For those who do allow their show Shih Tzu do lead a normal life keeping the coat glamorous requires a lot of extra effort, and much more grooming than for the pet Shih Tzu.

Coconut oil is considered helpful as a means of preserving the coat of a show dog Shih Tzu. If you do oil the show dog Shih Tzu coat you must remove the oil completely before each show. If you do not remove all the oil the coat appear limp and feel wrong. It can also be uncomfortable to be around a Shih Tzu that has been oiled. There are good oils on the market, however, that do not have this effect on the coat and it may be worth trying them if the Shih Tzus coat seems to need it. Wrapping the coat in tissue paper protects the Shih Tzus coat, but you lose some of the pleasure of seeing your dog in full coat with his hair flowing as he moves. I do think this is a beautiful, beautiful sight of the show dog Shih Tzu. The tissue wrapping sort of reminds me of the days when women ran around the house for house with their hair in curlers.

Probably the best thing to do if you are just starting out taking care of your Shih Tzu show dogs coat is to experiment with different methods of preserving the coat until you find what works best for your dog. Much the same type of procedures a pet owner must go through, although a lot more intense and time consuming as the Shih Tzu show do requires so much more in the way of grooming.

One thing is for certain if you start out with bad hair?it is virtually impossible to make it good enough for the show ring. When purchasing your show potential Shih Tzu it is wise to study the lines to find out which have good hair in their genes. This way you can just continue to keep it looking good.

The topknot and whiskers also need very special attention on the show dog Shih Tzu. The white whiskers on a parti-coloured Shih Tzu must be really, really white to look good. It seems this is especially true for the black and white Shih Tzu.

Some older methods of keeping the whiskers white was to wash them at least once a day with a solution of boracic powder, a teaspoon to a pint of water. This mixture is wiped into the whiskers, being careful to get none in the eyes and then rinsed away. One of the keys to keeping whiskers white is above all to dry them immediately and keep them dry. An older method of drying them was to work in some fullers earth or talcum powder, brushing this out and repeating until the hair was absolutely dry. If you allow the Shih Tzu to dry his own whiskers he will rub and rub until dry doing nothing but harm to the length of the coat. Another problem you run into with all this washing is that the hair becomes dry and brittle. You will need to dress the whiskers with a little coat conditioner from time to time.

A method of preserving the hair of the topknot is to use several bands along the length of the hair to hold it to the back of the head. You can also plait the hair to achieve the same purpose. Use neither of these methods just before a show as both methods will cause kinks in the coat of which you do not want.

It is always wise to review the rules of the American Kennel Club about the use of oils and conditioners on the coat of a show dog. Any substance used to alter the natural color, texture or body of the coat is usually prohibited.

Connie Limon. I raise Shih Tzu Puppies for Sale. Visit us at http://www.stainglassshihtzus.com and sign up for our newsletters. We have the Shih Tzu in a variety of colors, the small AKC standards, imperials and teacups at reasonable prices.